In partnership with the CEO, Chris led the successful launch of a national initiative to accelerate the growth of impact-led purchasing in the U.S. This included securing multi-year funding from a private-sector partner and designing a first-of-its-kind training program to equip cohorts of U.S. multinationals with the tools to implement impact-led procurement. In addition, Chris established and convened a cross-industry business advisory group, bringing together senior leaders to guide the strategic direction and long-term vision of the initiative.

As Head of Social Impact at eBay UK, Chris developed and operationalised the company’s first-ever social impact strategy, with a focus on driving inclusive economic growth. This included enabling underserved entrepreneurs and social enterprises to access eBay’s marketplace, unlocking new opportunities for income generation and business development. 

Chris also led circular innovation at eBay, seeking to reinvent the company's approach to the circular economy through the growth of recommerce.

Chris oversaw the eBay for Charity team which managed to raise £40 million in 2023 by cultivating strategic partnerships, optimising digital fundraising platforms, and executing targeted social media campaigns that maximised reach and impact.

At Ben & Jerry’s, Chris spearheaded the development of the company’s European social mission strategy, with a focus on advancing refugee and asylum rights. This included securing significant multi-year matched funding to launch a refugee entrepreneurship and employment programme across key European markets.

Chris also founded and led the Ben & Jerry’s Foundation in the UK, establishing its governance framework and securing £1 million in grants to support grassroots refugee and asylum rights initiatives. By engaging a high-profile board and leveraging brand visibility, the Foundation significantly increased its reach and influence.

In partnership with UNHCR, Chris also directed Ben & Jerry’s campaign for refugee resettlement at the inaugural Global Refugee Forum, positioning the brand as a leading voice in corporate advocacy for displaced people.